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Success Story to Celebrate: Dom's Beauty Salon - Brand Transformation Journey


In the heart of Bern, Switzerland, there's a Hair salon that's been making waves in the beauty industry, and its name is Dom's Afro Salon. We're more than proud to represent you this Brand Transformation Journey


Dominique Afro salon
Dom's Afro Salon

What started as a beloved hobby for Dominique B., a seasoned economist, has now blossomed into a thriving business that's capturing the hearts of locals and visitors alike.

Despite her background in economics, Dominique's true passion lay in hairstyling. After years of honing her skills as a hobbyist, she took the leap and opened her own salon, determined to share her love for hair with the world. Starting alone in her modest space, Dominique poured her heart and soul into her craft, building a loyal clientele through word-of-mouth and sheer dedication.


After a year of solo operation, Dominique realised that she could not handle it alone. That's when we stepped in to lend a helping hand - with our expertise in branding, messaging and website optimisation.


Together, we have made the salon's branding, infusing it with warmth, inclusivity and professionalism. We crafted a compelling message that expressed Dom's unique offering – a sanctuary for afro-textured hair, where every client is treated with care and respect.


And we optimised the website for seamless booking, ensuring that clients could easily schedule appointments with just a few clicks.


The results were beyond what Dominique had ever imagined. The salon was soon flooded with calls and booking requests, prompting Dominique to bring another talented stylist on board to meet the demand. With two passionate professionals at the helm, Dom's Beauty Salon continued to thrive, exceeding all expectations.


But the journey didn't stop there. With her sights set on expansion, Dominique began to envision a bigger, brighter future for her salon. Driven by her success and her passion, she set her sights on a larger space, ready to accommodate her ever-growing clientele.


From humble beginnings to soaring success, Dominique's journey is a testament to the power of following your heart and chasing your dreams.


As we look ahead to the future, we couldn't be prouder to have played a part in Dominique's incredible journey. Her story is a reminder that with dedication, determination and a little help along the way - anything is possible.



Dominique Afro Hair
Dominique Afro Hair

Website-URL: Dom's Afro Salon


Location: Bern, Schweiz

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